DMS Hawk Online 5.0
Designing the UI for a major update to the DMS international media intelligence platform.
Overview
HAWK ONLINE is used by major film studios, entertainment brands and music publicists to provide extensive monitoring, reporting and analysis across press, broadcast, online and social media. HAWK ONLINE 5.0 brings invaluable, real-time updates across more than 20 territories worldwide.
My Role.
I was responsible for designing the UI for the platform, including initial concepts and establishing a UI KIT integrating the DMS brand.
The Outcome.
Users now have a smoother experience with intuitive navigation and faster visual processing of key metrics. There was also extremely positive reactions from key clients across the industry.
The Challenge.
DMS is full-service creative digital agency whose people, technology and insights help global media and entertainment sports and lifestyle brands create manage, localise, distribute and place their content, and evaluate its media reach.
With plans to rollout a major update to their international media monitoring platform - HAWK ONLINE, a UI needed to be designed along with a UI Kit and style guide integrating the DMS brand into the new dashboard interface.
The Approach
Initial concepts were based around the admin panel dashboard as this was the most challenging in terms of displaying many statistics and data at a quick glance whilst also establishing an intuitive navigation.
From there an inventory of all content blocks and UI elements was put together. This was then used as a basis for the design system to create wireframe templates for each element before finally integrating the DMS brand fonts and colour palettes.
